We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created Blonde Life, a luminous line of care and lightening products created specifically for hair that’s been bleached, double-processed, or lifted to new heights: gorgeous, shiny, healthy intentionally blonde. Our Brightening Shampoo, Conditioner, Masque, and Powder Lightener—created with cutting-edge Arginine and an exotic blend Monoi and Tamanu oils–banish the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.

BLONDE LIFE VIOLET TRIO

Price: $59.57
Originally $68.51 RRP

Pack contains:

Joico Blonde Life Violet Shampoo 300ml
Joico Blonde Life Violet Conditioner 250ml
Joico Blonde Life Brightening Masque 150ml

Joico Blonde Life Violet Shampoo 300ml
This brilliant, brass-neutralising cleanser, free of SLS/SLES Sulphates, instantly neautralizes undesired yellow tones, so blondes stay nice and icy.

Joico Blonde Life Violet Conditioner 250ml
Nourish and neutralize in one brilliant application of this color-balancing formula that gives cool blonde hair everything it needs - shine, hydration and protection - while neutralising brass.

Joico Blonde Life Brightening Masque 150ml
This brilliant treatment instantly hydrates, softens and boosts the gleam of pale strands by neutralising brass and trace minerals that can lead to dullness and yellowing.