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Staying true to your hue has never been easier now with Joico’s Color Balance regimen of shampoos and conditioners.
Joico’s Multi-Spectrum Defense Complex™, along with tone-correcting pigments make these shampoos and conditioners perfectly formulated to not only protect your haircolor but make sure it’s the beautiful color you want to keep – like you just stepped out of the salon! With technology that instantly neutralizes brassy, undesirable tones, Color Balance Blue keeps lightened or highlighted naturally dark brunettes from turning that dreaded shade of “orange” and Color Balance Purple keeps unwanted brassy and yellow tones from invading blonde and gray hair.
COLOR BALANCE PURPLE SHAMPOO - 300ML
Originally $34.01 RRP
Color Balance Purple Shampoo:
May the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase “serve and protect” a whole new meaning. The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage, and strengthen hair’s natural defenses. No shrinking violets here.
Perfect choice for: Blondes (especially platinum) and gray/silver hair.
Here’s how: Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.
The inside secret: It’s a two-pronged approach: Our Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
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